We have discussed the importance of using videos and the benefits it can bring to the business in one of our earlier articles.
In this article, we will explain the ways you can use videos to increase your bookings for your residential project.
The video version of this blog post can be watched below,
1. Showcase Your Property
How many of your prospects have televisions with a screen of over 50 inches at their home? Roughly, more than 50% and these numbers will keep going up!
Make a beautiful video showcasing the property in 4K resolution with clear explanations of the property features and specifications.
2. Explain the Benefits of the Location
If it is a residential property, let your prospects know about the nearby hospitals, educational institutions, public transport system availability, religious facilities, parks, etc. Explain all these so that your customers don’t have to look for information anywhere else. This is how you build trust easily.
3. Share the Investment Options
Explain the investment benefits, loan options, and other financial facilities available. Also, explain in detail the ROI and other return options if any. Through this, your customers must get all the necessary information from you. Isn’t this a better way to earn the trust of your customers?
4. Explain the Facilities
Describe in detail the common amenities in the development like a gas supply line, swimming pool, clubhouses, drainage connections, fire hydrants, common area energy consumption plan, common area management, stormwater drainage facilities, lightning arrestor, sewerage connection facilities, and all that which are common facilities to each resident in the project. In simple terms, explain all the facilities which are inside the project premises.
5. Showcase the Types of Apartments
If you have multiple types of apartments, each needs to be shot and explained well. Be it 2 BHKs, 3 BHKs, or Penthouses, all sellable properties need to be explained in a detailed way.
6. Create Testimonial Videos
Apart from the above videos, making testimonial videos from the existing client base is a secret weapon that will help build the brand.
Above are just a few types of videos you can make for your property. There are more videos that can be made to build your brand so that the sales process becomes easier.
We at “Studio Navans” take care of drafting a video marketing plan for you. We create videos and distribute them on appropriate platforms. Email us at projects(at)studionavans(dot)com to get started with video marketing for your business.
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