video marketing strategy Archives

A Marketing parallel to navigate today’s chaotic online marketing

17 June 2022

The short term is sales enablement activities and the long term is brand marketing activities. Things get much better if we put together both in the funnel system....

Does social media marketing, content marketing, and Digital marketing all are the same?

14 February 2022

I have observed these 3 terms being used in a way as if all of them can be stand-alone approaches. Often all these terms get used in a way, in a way they mean the other thing and...

The curious case of 2 businesses marketing approaches from the same industry.

14 February 2022

It was Pongal day, the TOI had full-page ads as it used to be. As I flip through the ads, there were these real estate full-page ads. The prices, and all the uninteresting...

Data is the culprit, it helps you remove the importance of doing the real work.

14 February 2022

If you can’t measure it, you can't improve it. The famous quote by Peter Drucker does more damage than good, in today's context. To understand this phenomenon, we have to...

Online will remain clumsy but you alone can make a choice.

4 January 2022

In marketing, you have choices to make that align with your business aspirations. In a world of too many approaches and counter approaches to choose from, choosing one that suits...

Does Video Marketing Work?

26 October 2020

If you've done video marketing well, you can’t stop receiving inbound queries and website traffics almost forever. Most importantly, the sales machine functions with nil or...

What are the types of videos used in B2B Marketing?

21 September 2020

There are 12 types of videos which are used in video marketing - each works at different levels in the funnel, will see in detail about all the 12 types of...

Why a YouTube channel is a must one for your company?

28 July 2020

This article is intended to analyze the rising need for videos and an youtube channel for a brand – be it your personal brand or a brand in an organizational...

Tag: video marketing strategy