These organisations have invested in their brand video channel by publishing user-centric videos consistently. Now, they are enjoying the benefits like free traffic, organic inbound queries and the most important one – Brand awareness. List of video marketing case studies by brands from different industries.
The general understanding about the real estate industry is video marketing is not for them, a brand video channel is not for them or what to publish on the video channel? There are tons of video content that is possible. Here is a real estate brand that uses videos for its marketing cleverly and builds its digital assets.
Healthcare – In a country like India, where marketing for a hospital is connected with the business intent – running an active video channel with educational, user-centric content will bring in sustainable and compounding growth.
Fitness & Wellness
Fitness – An evergreen industry and these brands have published videos and earned organic site visits, brand awareness and naturally, built scalable marketing assets.
Here is a SaaS company especially into CRM – one of the competitive market place yet they have earned a special name for them through customer-centric contents.
This organisation is into SaaS as well but ahead in the game by setting an example by creating unique audiovisual content – check it by yourself.
Often FMCG industry relies on paid online ads, mass media ads but in digital, having a strong Owned media helps run every other campaign perform better.
If your organisation is into manufacturing with direct consumer-facing with a strong supply and distribution chain, here is an approach that strengthens the entire marketing approach.