These organisations have invested in their brand video channel by publishing user-centric videos consistently. Now, they are enjoying the benefits like free traffic, organic inbound queries and the most important one – Brand awareness. List of video marketing case studies by brands from different industries.

Real estate

The general understanding about the real estate industry is video marketing is not for them, a brand video channel is not for them or what to publish on the video channel? There are tons of video content that is possible. Here is a real estate brand that uses videos for its marketing cleverly and builds its digital assets.

Healthcare

Healthcare – In a country like India, where marketing for a hospital is connected with the business intent – running an active video channel with educational, user-centric content will bring in sustainable and compounding growth.

Fitness & Wellness

Fitness – An evergreen industry and these brands have published videos and earned organic site visits, brand awareness and naturally, built scalable marketing assets.

SaaS

Here is a SaaS company especially into CRM – one of the competitive market place yet they have earned a special name for them through customer-centric contents.

This organisation is into SaaS as well but ahead in the game by setting an example by creating unique audiovisual content – check it by yourself.

FMCG

Often FMCG industry relies on paid online ads, mass media ads but in digital, having a strong Owned media helps run every other campaign perform better.

Brand manufacturers

If your organisation is into manufacturing with direct consumer-facing with a strong supply and distribution chain, here is an approach that strengthens the entire marketing approach.

The best time to start your brand channel was yesterday. That’s how all the above successful organisations have built their video channel. It’s time to build yours.